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【目的】深入了解《中华儿科杂志》读者及作者群的需求,提高杂志的质量。【方法】以近两年《中华儿科杂志》的受众群体为调查对象,对受众的一般情况、投稿与阅读目的、栏目设置调查等方面进行调查。调查与回收问卷时间为2015年1月27日至2月17日。【结果】回收有效问卷484份,有效回收率24.1%。多数读者和作者认可《中华儿科杂志》的学术指导价值和实用价值,但也反映出一些亟待改进的问题。【结论】本次调查基本反映了受众在杂志质量、传播、数字化建设等方面对《中华儿科杂志》的认可,综合受众建议,本刊应不断改进栏目设置,增强选题策划,拓展新媒体,促进期刊的多元化发展。
【Objective】 To understand the needs of readers and authors of “China Pediatrics” and improve the quality of the magazine. 【Method】 With the audience of “Zhonghua Pediatric Journal” in the recent two years as the survey object, the survey was conducted on the general situation of the audience, the purpose of submission and reading, and the survey of column setting. Survey and recovery questionnaire time for January 27, 2015 to February 17. 【Result】 484 valid questionnaires were collected and the effective recovery rate was 24.1%. Most readers and authors acknowledge the academic guiding value and practical value of “China Pediatrics”, but they also reflect some problems that are in urgent need of improvement. [Conclusion] The survey basically reflects the audience ’s approval of “China Pediatrics” in terms of magazine quality, dissemination and digitization, and comprehensive audience suggestions. This publication should continuously improve the column setting, enhance the topic selection and planning, expand the new media, Promote the diversified development of periodicals.