随着公共关系的国际化,不同区域、不同国家、不同民族文化的研究已提到日程。企图以一种公关模式来涵盖世界的做法,实践证明已不可能。其中一个重要的因素是因为,各国家、各民族的思想意识观念和思维行为传统以及为人处世、生活习惯存在着很大的不同。做为国际公关的大背景,这个文化上的不同,直接影响到一个国家、一个民族营造和应用公共关系的思想准则和行为方式。因此,研究东西文化的特点、差异,对促进国际公关事业的发展大有好处。且以西欧和美国代表西方文化,中国代表东方 With the internationalization of public relations, the study of different regions, different countries and different national cultures has referred to the agenda. Attempts to cover the world in a public relations model have proved impossible. One of the important factors is that there is a big difference between the ideological concepts and the thinking and behavior traditions of all nations and all ethnic groups as well as their attitude toward others and their living habits. As the background of international public relations, this cultural difference directly affects the thinking and behavior of a nation and a nation in creating and applying public relations. Therefore, studying the characteristics and differences between Eastern and Western cultures is of great benefit to the development of international public relations undertakings. And Western Europe and the United States represent the Western culture, China represents the East