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北京电视台《法治进行时》是区域性的品牌栏目,也是全国电视法制类的品牌栏目。作为午间首播的法制新闻栏目,《法治进行时》诞生五年来,成长势头日趋迅猛。去年平均收视率达到10.2以上,在北京地区所有频道所有栏目排行榜中排名前十位。新年伊始,《法治进行时》的广告签约额达到了一个亿。作为地域性的优质栏目,《法治进行时》在收视率、美誉度和创收方面都有出色表现。作为个案,我们约请了专家、学者和栏目主创人员对《法治进行时》的成功因素进行解析。
Beijing Television “when the rule of law” is a regional brand section, but also the national TV legal category brand section. As the legal news item premiered in the afternoon, the momentum of growth has been growing rapidly since the birth of the “rule of law” in the past five years. Last year, the average rating of more than 10.2, all channels in Beijing in all sections of the top ten rankings. At the beginning of the new year, the advertising amount of “when the rule of law was in progress” reached one billion. As a regional high-quality section, “the rule of law is in progress” has excellent performance in terms of ratings, reputation and revenue generation. As a case study, we invited experts, scholars and column leaders to analyze the success factors of “when the rule of law was conducted.”