编者按现代营销学之父菲利普·科特勒(Philip Kotler)在访问中国时曾说:中小企业是任何一个经济体真正增长的发动机。一个社会真正的发展,要靠中小企业的驱动。关于中小企业的重要性,大家早有共识:它们创造大量就业机会;它们是创新的主力军;它们是税收的重要源泉……因此,重 Editor-in-Chief Philip Kotler, the father of modern marketing, said when visiting China that small and medium-sized businesses are the real engine of growth for any economy. The real development of a society depends on the drive of small and medium-sized enterprises. As for the importance of small and medium-sized enterprises, we all have long been agreed that they create a great deal of employment opportunities; they are the main force of innovation; they are an important source of revenue ... Therefore,