杂志在当今社会已成为一种重要的信息媒介,具有无可替代的作用,杂志随时代的发展而发展,同时也间接的促进时代发展。不同时代都具有自己时代特征的杂志,随着杂志进入成熟阶段,杂志中的个性成员——非主流杂志诞生,利用因素分析、资料调查等手段,本文主要阐述非主流杂志存在的合理性以及与主流杂志之间的关系。 Magazines have become an important information medium in today’s society. They play an irreplaceable role in the development of magazines with the development of the times. They also indirectly promote the development of the times. As the magazines enter the mature stage, the magazine’s individual members - the birth of non-mainstream magazines, the use of factor analysis, data investigation and other means, this paper mainly expounds the rationality of the existence of non-mainstream magazines as well as The relationship between mainstream magazines.