2000年,27届悉尼奥运会举行前夕,悉尼一家家用电器的经销商乔突然心血来潮。打出一条奇怪的广告:如果澳大利亚运动员在本届奥运会上获得的金牌总数达到或超过20枚,那么在奥运会举行的15天内,凡在本店购买家用电器的顾客,都可以得到所购家用电器的全价退款。这个带有爱国拥奥意味的举动马上轰动了整个悉尼,大批顾客涌向这个商店,一时间,店门前车马如潮,商店的销售额直线上升。 In 2000, on the eve of the 27th Sydney Olympics, Joe, a dealer of household appliances in Sydney, was suddenly working on his whim. A weird advertisement: If Australian athletes have reached or exceeded 20 gold medals in this Olympic Games, then in the 15 days of the Olympics, all customers who purchase household appliances in the shop can get the full range of purchased household appliances. Price refund. This act of patriotism was immediately sensational to the whole of Sydney. A large number of customers flocked to the store. For a time, the front door of the store was in full swing, and the sales of the store soared.