管理心理学是人体心理学和管理学相结合的一门应用科学,在现代社会管理领域中具有重要意义。民以食为天,食品与人们日常生活息息相关,关系到整个民族的身体素质和健康水平。人类进入商品社会以后,食品作为主要商品之一也进行着等价交换,食品除了具有商品的一切属性,如实用性、价格、时兴性、感官美感外,作为人类生存的第一需要,同时具有食物本身特殊的属性,如必需性、安全性、营养性、风味性等。食品商品的流通形式主要体现在销售和购买环节上,人们对食品的购买行为存在着各种各样的群体心理和个体心理,在很大程 Management psychology is a combination of human psychology and management science of an applied science, in the field of modern social management is of great significance. Food is the world, food and people’s daily lives are closely related to the entire nation’s physical fitness and health. After human beings enter the commodity society, the food also carries on the equal exchange as one of the main commodities. In addition to having all the attributes of the commodities, such as the practicality, the price, the fashionableness and the sense of beauty, food as the first need of human existence, Special properties of food itself, such as necessity, safety, nutrition, flavor and so on. The distribution of food commodities is mainly reflected in the sales and purchase links, there is a wide range of group psychology and individual psychology in the purchase of food,