奥运圣火于9月15日在悉尼点燃。对于商人、组委会来说，圣火点燃的何止是火炬，它点燃的是奥运会的无限商机。3000种奥运产品出现在奥运赛场、奥运村和记者村，在体育竞赛的背后，是悄然进行的另一场商品间的竞争。据组委会目前的估计，这比奥运户‘品在奥运期间的销售额将对能 The Olympic flame was lit in Sydney on September 15. For businessmen, the Organizing Committee, the torch is lit only torch, it ignites the Olympic Games unlimited business opportunities. 3,000 types of Olympic products appear in the Olympic venues, the Olympic Village and the reporter village. Behind the sports competition, there is a quiet competition among other commodities. According to the current estimate of the Organizing Committee, this will be more than the sales of the Olympic Games products during the Olympic Games