新媒体的快速崛起,打破了传统媒体一统天下的局面。在新媒体时代,作为传统媒体的县级广播电台必须扬长避短,充分发挥其农村受众增加、贴近群众需求、管理灵活等自身优势,准确把握栏目定位,融合新型媒体,创新管理意识,努力走好转型之路。 The rapid rise of new media has broken the traditional media domination. In the era of new media, county-level radio stations, as traditional media, must take the best of their strengths to avoid weaknesses and give full play to their advantages of increasing rural audiences, approaching the needs of the masses and managing them flexibly, accurately grasping the orientation of sections, integrating new media, innovating management awareness, the road.