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羽毛球是一种大众体育运动,其赛事报道既要传播赛事信息、推广技术要领,又要传播体育运动精神。以微博、视频播客为主的新媒体具有很多传统媒体没有的优势,从而能够实现细节化、碎片化传播。同时,在羽毛球赛事报道中,还要实现媒体融合,只有这样才能实现信息、技术和体育精神的共同传播,才能真正实现羽毛球运动的实质性推广。
Badminton is a mass sports, the coverage of the event it is necessary to disseminate event information, promote technical essentials, but also spread the spirit of sports. The new media based on microblogging and video podcasting has the advantages that many traditional media do not have, so as to realize the detail and fragmentation. At the same time, badminton tournament coverage, but also to achieve media integration, the only way to achieve the common dissemination of information, technology and sportsmanship, in order to truly achieve the substantial promotion of badminton.