选择有针对性的传播策略是推动四川文化品牌建设的有力举措,这需要在品牌符号体系和品牌传播策略上进行优化调整。文章指出,四川文化品牌传播应该建立起以“天府之国”文化定位为逻辑起点的品牌体系,形成具有统一性标识的文化品牌系统,并且应该立足消费者的日常生活视野,走整合营销传播的道路。文章还结合最近四川卫视热播的大型公益性明星真人秀《两天一夜》中国版对观点进行了论证。 Select a targeted communication strategy is to promote the construction of cultural brand in Sichuan a powerful move, which needs to be optimized in the brand symbology and brand communication strategy. The article points out that the spread of cultural brand in Sichuan should establish a brand system starting from the logical localization of “the land of abundance” and forming a cultural brand system with uniform logo, and should base on consumers’ daily life perspective and take the integrated marketing communication the way. The article also combines the recent Sichuan Satellite TV hit large non-profit star reality show “two days and one night,” the Chinese version of the argument was demonstrated.