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2000年1月10日,全球最大因特网服务商美国在线公司和最大媒介集团时代华纳公司宣布合并,组成“世界上第一家面向因特网世纪的完全一体化的媒体与传播公司”。平地惊雷,从美国到全球,各行各业掀起轩然大波:股市为之动荡,媒体为之兴奋,各界人士争先恐后发表各种评论…… 这起合并案之所以引起如此大的反响,实在是因为它传达出来的信息太多,而且太重要了。 新媒体:后起之秀与先天不足 虽然美国在线与时代华纳宣称它们是“平等的战略性合井”,但业内人士及舆论普遍认为美国在线在交易中占主导地位,一些报道中甚至使用了“购并”、“吞掉”等字眼。
On January 10, 2000, AOL, the world’s largest Internet service provider, and Time Warner, the largest media group, announced the merger to form “the world’s first fully integrated media and communications company for the Internet.” Flat thunder, from the United States to the world, set off an uproar in all walks of life: the stock market turmoil, the media are excited, people from all walks of life vying for various comments ...... The merger has caused such a big response, it is because it conveys Out of too much information, and too important. New Media: Rising Stars and Inconvenience Although AOL and Time Warner claim they are “equal strategic alliances,” industry insiders and the media generally agree that AOL dominates the transactions and that some even use “mergers and acquisitions” “Swallow” and other words.