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市场经济和发展加快了新产品的开发和产品的更新换代,这也促成了我国广告的迅速发展。但是在我国广告的发展进程中,也出现了一些污染和破坏社会人文环境,损害他人和社会利益的不和谐音符。广告作为一种社会文化现象,在当前社会道德建设的背景下,应当承当起一种应有的道德责任,即为了整个社会和道德创建应作出相应的努力。文章分析了我国广告传播中存在的主要道德问题,并就广告道德建设提出了几点建议。
Market economy and development accelerated the development of new products and the upgrading of products, which also contributed to the rapid development of advertising in our country. However, in the process of the development of advertising in our country, there have also been some discordant notes that pollute and destroy the social and human environment and harm the interests of others and society. As a social and cultural phenomenon, in the current context of social moral construction, advertising should assume a proper moral responsibility, that is, to make corresponding efforts in order to create the entire society and morality. The article analyzes the main ethical problems existing in the advertisement dissemination in our country and makes some suggestions on the advertisement moral construction.