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电视栏目的定位,是指一个电视栏目在策划初期,对栏目的功能、受众、内容以及在形式、风格等方面所做的刚性规定。“定位”的根据是对受众的心理特征进行充分地分析后得到的。准确、独特、清晰的定位能够在电视观众心目中占领与众不同的地位,使他们对栏目形成特定的收视期待,从而达到提高收视率的目的。
The positioning of a television program refers to the rigidness of a television program in the initial stage of its planning, its functions, audiences, contents, and its form and style. “Positioning” is based on the psychological characteristics of the audience to fully analyze the obtained. Accurate, unique and clear positioning can occupy a distinctive position among the TV viewers so that they can form a specific viewing expectation on the part, so as to achieve the purpose of improving the viewing rate.