与传统的消费者的购买行为相比,工业品的采购通常会涉及到更多的参与者,购买行为相对更加复杂,各参与者会对与自身相关部分提出更业的意见,从而购买到更加适合的为企业生产所需的商品。随着经济的发展,工业品的市场营销竞争也更加激烈,从卖方的角度来看,通过对工业品营销模式的分析,将有助于工业品企业经营效果的提升。 Compared with the traditional consumer buying behavior, the procurement of industrial products usually involves more participants, the buying behavior is relatively more complicated, and each participant will put more industry opinion on the relevant part of itself so as to purchase even more Suitable for the production of goods for the enterprise. With the development of economy, the marketing competition of industrial products is also more fierce. From the seller’s point of view, through the analysis of the marketing mode of industrial products, it will be helpful for the improvement of the operating efficiency of industrial products enterprises.