广告摄影是展现商品特征、吸引消费者眼球的重要手段,也是一门不可或缺的艺术。本文通过介绍几种常见题材的拍摄要点和表现方式,说明了不同类型的广告具有不同的拍摄重点,为相关人员提供一定的参考。 Advertising photography is to showcase the characteristics of goods to attract the eye of consumers an important means, but also an indispensable art. This article introduced several common themes of the filming points and performance, shows that different types of ads have different focus of the film, for the relevant personnel to provide some reference.