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我国已向ISO提交成立品牌评价国际标准化机构并承担秘书国申请2012年12月12日,由国家质检总局和中央电视台联合主办的“央视财经论坛·品牌培育与提升分论坛”在北京召开。论坛就国内外品牌建设的经验与启示、自主品牌价值提升与国际化之路、我国品牌价值评价制度与标准体系建设等议题进行了研讨。我国虽然是世界制造业大国,但国内品牌培育仍处于起步阶段,自主品牌少,出口利润低,在国际市场上处于不利地位。对于中国制造业来说,打造中国品牌仍然任重道远。
China has submitted to the ISO to establish the brand evaluation of international standardization bodies and assume the secretary of the application December 12, 2012, jointly organized by the AQSIQ and CCTV “CCTV Financial Forum · Brand Cultivation and Promotion Sub-forum” in Beijing Held. Forum on domestic and international brand building experience and inspiration, independent brand value and internationalization of the road, China’s brand value evaluation system and standard system construction and other topics were discussed. Although China is a big manufacturing country in the world, the cultivation of domestic brands is still in its infancy. Owing to its lack of independent brands and low export profits, China is at a disadvantage in the international market. For the Chinese manufacturing industry, building a Chinese brand is still a long way to go.