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2008年中国广告总投放全球第二。2009年广告市场或将硬着陆,增长态势恐难坚持。据CTR市场研究最新的年度广告监测报告显示,2008年中国广告市场受北京奥运会的良好预期拉动,呈现活跃态势,总投放同比增长15%,达到4413亿人民币,已超过日本居全球第二位。但由于面临
In 2008, China advertised the second place in the world. In 2009 the advertising market or hard landing, growth is difficult to persist. According to CTR Market Research latest annual ad monitoring report shows that in 2008 China’s advertising market by the Beijing Olympic Games, good expectations pulled, showing an active trend, the total increase of 15%, reaching 441.3 billion yuan, surpassing Japan’s ranking second in the world. But due to face