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对长三角地区体育用品产业集群现状、特点及其具备的优势进行分析;论证体育用品企业主要围绕同一产品或紧密相关产品从事产品开发和销售等经营活动;分析以产业布局专业化、产品生产集约化、生产协作社会化的特点,论述形成集群生产经营格局;论证体育用品产业集群具备规模和成本优势、信息和创新优势、区域和品牌优势、产业与市场优势以及政策与环境优势。
This paper analyzes the status quo, characteristics and advantages of sporting goods industry cluster in the Yangtze River Delta. It also proves that sporting goods enterprises are mainly engaged in business activities such as product development and sales around the same product or closely related products. It also analyzes the specialization of industrial layout and intensive product production The characteristics of socialization of production and coordination and the formation of cluster production and management pattern. The demonstration of sporting goods cluster has the advantages of scale and cost, information and innovation, regional and brand advantages, industry and market advantages, and policy and environmental advantages.