中国加入WTO,服装的消费已引起有关业内专家和经济学家的极大关注。拉动服装的消费,无疑会启动纺织品市场的需求。但是作为流通环节的“卖衣”市场出现不畅,则将极大地制约服装企业的发展。 服装市场定位在那里 不可否认中国服装业的迅猛发展,繁荣了纺织业和消费市场,自改革开发以来,国内服装的生产量和销售量都呈现上升趋势。据全国商业信息中心统计,仅今年9月全国大型百货商场销售服装就达13亿元,比去年同期增长17.1％。 然而就在中国服装品牌增多、销售量和出口额均增加的同时,国内服装零售市场依然存在着消费者买衣难 After China’s accession to the WTO, the consumption of clothing has drawn great attention from industry experts and economists. Pulling on apparel consumption will undoubtedly start the demand for the textile market. However, as the circulation of the “clothing” market appears poor, it will greatly restrict the development of garment enterprises. The garment market is positioned there. It is undeniable that the rapid development of China’s garment industry has prospered the textile and consumer markets. Since the reform and development, domestic apparel production and sales have shown an upward trend. According to statistics from the National Center for Business Information, only in September this year, the nation’s large-scale department store sales of clothing reached 1.3 billion yuan, an increase of 17.1% over the same period of last year. However, at the same time as the increase in China’s clothing brands, sales, and exports have increased, the domestic apparel retail market still has difficulties for consumers to buy clothes.