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企业活力,是企业作为市场经济中的一个微观主体的生命力,是企业在市场竞争中生存和发展,实现自己经营目标的能力。一个企业的活力,表现在激烈的市场竞争中,就是敢于和善于面对竞争对手,调动和发挥自身的一切极积因素,与时俱进,生产出质量高、品种齐、规格全的新产品,最大限度地满足市场不断增长和变化的需求,提高消费者的工作和生活质量,促进社会经济的进步与发展。同时,企业也获得相应的经济效益,得到进步与发展。
Enterprise vitality is the vitality of an enterprise as a micro-main body in a market economy and an enterprise’s ability to survive and develop in market competition and achieve its own business objectives. The vitality of an enterprise, manifested in the fierce market competition, is that it dares and is good at confronting its competitors, mobilizing and exerting all its own extreme factors and advancing with the times to produce new products of high quality, variety and specifications , To meet the ever-increasing and changing needs of the market as much as possible, to enhance the quality of work and life of consumers, and to promote social and economic progress and development. At the same time, enterprises also receive the corresponding economic benefits, progress and development.