在大众传播中引入“人际化”的传播方式,即将人际传播的优势融于大众传播之中,是近年来我国报刊、广播、电视改革的一个明显趋势。80年代末、90年代初,广播界的改革者首先采用了主持人直播这种传播模式。它使得传统的以稿件为中心的录播运作方式,变成以直播室或直播现场为中心 The introduction of the “interpersonal” mode of communication in mass media, that is to say, bringing the advantages of interpersonal communication to mass media is an obvious trend in the press, radio and television reforms in our country in recent years. In the late 1980s and early 1990s, the reformers of the broadcasting industry first adopted the broadcast mode of live broadcasting by moderators. It makes the tradition of manuscripts as the center of recording and broadcasting mode of operation, into a live studio or broadcast live as the center