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随着社会主义市场经济体系的逐步建立,体育产业,作为一个新的、永远年轻的经济门类开始在中国诞生,且具有强劲的发展势头。经济发展,人民生活水平提高,大众健身娱乐的需求增强。一些消费层次较高的体育项目开始进人生活领域,高尔夫、保龄球、网球、台球一出现就带有浓厚的商业气息。一个个经营性的健身俱乐部、健康城、武术馆兴办起来,工作之余,借助健身器具活动筋骨成为人们的新追求,昔日倍受冷落的体育健身器材成了热销商品。国外通行的一些体育经营和经费筹集手段在国内开始出现。体育场馆向社会开放,以体为主,多种经营;体育彩票广泛发行,成为大型运动会和地方建设体育场馆的重要资金来源渠道;以北京亚运会为先导,国内举办大型体育竞赛开始广泛采用接收海内外捐赠,发行彩票,开发专利产品、标志产
With the gradual establishment of a socialist market economic system, the sports industry, as a new and forever young economic sector, began to emerge in China with a strong momentum of development. Economic development, people’s living standards improve, the public fitness and entertainment needs increased. Some high-level sports consumption began to enter the field of life, golf, bowling, tennis, billiards with the appearance of a strong commercial atmosphere. One by one business fitness clubs, health city, martial arts hall set up, spare time, with exercise equipment bones became the new pursuit of people, the former much-neglected sports and fitness equipment has become a hot commodity. Some foreign sports management and means of fund-raising in the country began to appear. Stadiums and sports venues open to the community, mainly based on the body, a variety of management; sports lottery widely distributed, as major sports venues and local stadiums an important source of funding; Beijing Asian Games as the guide, the domestic large-scale sports competitions began to widely accepted Donate at home and abroad, issue lottery tickets, develop patented products and mark production