2012年11月19日,上海英雄金笔厂以250万的底价,被其国际竞争对手、美国老牌钢笔企业派克收购49%的股份,“派克”成了“英雄”的大股东。虽说中方仍握有51%的股权,并保住了企业的品牌,但具有辉煌历史的英雄金笔,竟然沦落到“甩卖”的地步,不免令人扼腕。(一)曾经的辉煌小小笔业催生博大品牌,谈到笔中豪杰,中国有两个并驾齐驱的响当当的老字号品牌——中华铅笔和英雄钢笔。英雄金笔厂是一家沉淀着80余年制笔技术的老牌国企,曾是国内一流钢笔的代名词。多年来,英雄笔被一 On November 19th, 2012, Shanghai Hero Gold Pen Factory acquired 49% shares from its international competitor, the old American fountain pen company Parker, for a base price of 2.5 million. “Pike” became a major shareholder of Hero. Although China still holds 51% of the company’s shares and has retained the company’s brand name, the golden pen with a glorious history has actually fallen into the “sales” category. (A) Once the brilliant and small pen industry gave birth to the brand, talking about heroes in the pen, China has two famous old brands – Chinese pencil and hero pen. Hero Gold Pen Factory is a veteran state-owned enterprise with more than 80 years of pen technology. It was once a synonym for domestic first-class pens. For years, the hero pen was