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20世纪后期至今,在互联网技术与金融市场发展的推动下,以网络经济为主的虚拟文化市场从传统文化市场中脱胎出来,逐渐成为文化消费的热点。虚拟文化市场与实体文化市场既有共性,也有截然不同之处。与实体文化市场相对应,虚拟文化市场的主体也包括文化生产者、文化经营者和文化消费者,客体包括文化产品、文化服务以及各类文化要素。但虚拟文化市场的主客体各自的内容、形式、特征发生了变化。虚拟文化市场在货币流通、价值交换、市场竞争机制方面有着自身独特的运作规律。尤其是虚拟货币的诞生,可能会对金融秩序及货币体系造成潜在的冲击。尽管虚拟文化市场与实体文化市场存在诸多差异,两者的相互补充和融合却是文化市场健康发展的趋势。因此,相关文化管理部门有必要着力突破虚拟文化市场的监管困境,加大对虚拟文化市场的培育和完善力度,从而使虚拟文化市场为社会创造更多的物质及精神财富。
Since the late 20th century, driven by the development of Internet technology and financial markets, the virtual cultural market dominated by the Internet economy has been born out of the traditional cultural market and gradually become a hot spot for cultural consumption. Virtual culture market and physical culture market both common, but also completely different. Corresponding to the physical culture market, the main body of the virtual cultural market also includes cultural producers, cultural operators and cultural consumers. The objects include cultural products, cultural services and various cultural elements. However, the contents, forms and characteristics of the subject and object in the virtual cultural market have changed. The virtual cultural market has its own unique operating rules in currency circulation, value exchange and market competition mechanism. In particular, the birth of virtual currency may have a potential impact on the financial order and the monetary system. Although there are many differences between the virtual cultural market and the physical cultural market, the mutual supplement and integration of the two are the trend of the healthy development of the cultural market. Therefore, it is necessary for relevant cultural management departments to make efforts to break the regulatory dilemma in the virtual cultural market and increase the cultivation and improvement of the virtual cultural market, so that the virtual cultural market can create more material and spiritual wealth for the society.