要实现民办高校内涵发展的目标,开展教学改革实践是必由之路,也是内在要求。本文以高校具体教学改革实践为例,在分析市场营销专业教学特点和现状和问题的基础上,结合高校内涵发展的几点要求,总结了笔者在具体教学改革实践中的探索。 To achieve the goal of the development of the private universities connotation, to carry out teaching reform is the only way, but also an inherent requirement. Based on the analysis of the teaching characteristics and status quo and problems of the marketing specialty teaching in the light of the concrete teaching reform practice in colleges and universities, this article summarizes the author ’s exploration in the practice of specific teaching reform based on the requirements of the connotation development of colleges and universities.