随着科技的发展,人们生活质量的提高,消费者的需求更多体现在产品设计中情感因素的体现,因此产品设计展现出丰富多样、凸显个性的特点。本为以汽车造型设计为研究载体,营造人与物,人与自然,人与社会之间和谐共生的设计理念,为以后汽车个性化定制设计提供依据。 With the development of science and technology, the improvement of people’s quality of life and the demand of consumers are reflected in the reflection of the affective factors in product design. Therefore, product design shows rich and diverse features that highlight individuality. This design concept for the car as a carrier, to create a harmonious co-existence between man and nature, between man and nature, between man and society, to provide the basis for custom design of personalized car.