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新的经济形势下,供电企业面临新的经营环境,传统的电力营销理念较为落后,所采取的营销模式也无法适应形势发展。当前的供电企业营销应该朝着增值服务方向发展,同时又要积极开创全新的影响服务模式。本文首先分析了供电企业电力营销工作中的问题,然后,具体探究了供电企业电力营销增值服务与创新的科学方法。
Under the new economic situation, the power supply enterprises are faced with a new business environment, the traditional concept of power marketing is relatively backward, and the marketing mode adopted can not meet the development of the situation. The current power supply enterprise marketing should move toward value-added services, but also actively create a new impact service model. This paper first analyzes the problems in power marketing of power supply enterprises, and then explores the scientific methods of value-added services and innovation in power supply enterprises.