企业不仅仅具有经济属性,还具有社会属性。新经济社会学认为,企业是经济活动中主要的社会行动者。企业的行为“嵌入”于社会网络中,社会情境限定着企业理性。企业的社会性假设对管理的启示是,企业应该追求行为的适度社会化,建立和保持社会资本。 Enterprises not only have economic attributes, but also have social attributes. New economic sociology believes that enterprises are the major social actors in economic activities. The behavior of enterprises is “embedded” in social networks, and the social situation limits the enterprise rationality. Corporate social assumptions on the management of inspiration is that enterprises should pursue the appropriate social behavior, the establishment and maintenance of social capital.