对于国美、苏宁等全国家电连锁商来说,二、三级市场俨然是一块未经开垦的处女地,谁能够提早占领、率先开荒,谁就可以占尽先机。但国美在宝鸡的失利也在提醒家电连锁——二、三级市场的确是个诱人的馅饼,但是也要看见在获取馅饼的路上,陷阱重重。 成本陷阱 表面上看,在二、三级市场开店成本(门面租金、人员工资)要低于一级市场,但是从投入与产出的关系上来看,假如一级市场平方公里可以卖出100台,二、三级市场只能卖出10台,两 For GOME, Suning and other national appliance chains, the second and third markets are like a virgin land without reclamation, who can occupy the land ahead of time and take the lead in pioneering wasteland, who can take the lead. However, the failure of GOME in Baoji is also reminding home appliance chains - the second and third markets are indeed tempting pies, but they also see the pitfalls involved in obtaining pies. Cost trap On the surface, in the secondary and tertiary markets, shop costs (facade rent, staff salaries) to be lower than the primary market, but from the relationship between input and output point of view, if the primary market can sell 100 square kilometers , Two, three markets can only sell 10 units, two