自从我国成功加入世界贸易组织以来,国内的消费市场不断融入国际市场,很多国外的大牌服饰都陆续进入中国市场。这种形势在很大程度上充实了我国的国内市场,并为我国的服装设计提供了借鉴。因此,对于服装的设计感已经远远不能满足品牌设计的需求,而应该专注于服装品牌的视觉形象。本文主要分析关于服装品牌视觉形象的设计,为促进我国服装设计的发展提供建议。 Since China’s accession to the World Trade Organization (WTO) has been successful, the domestic consumer market has continuously integrated into the international market. Many large-scale overseas apparel have gradually entered the Chinese market. This kind of situation has greatly enriched the domestic market of our country and provided reference for China’s garment design. Therefore, the design sense of clothing has been far from meeting the needs of brand design, but should focus on the visual image of the clothing brand. This article mainly analyzes the design of the visual image of the apparel brand and provides suggestions for promoting the development of apparel design in China.