如何寻找西部电视的出路,很多学者提出了要从西部浓厚的地域民族特色中做文章。然而,我们稍加留心便会发现:事实上西部以地域特色作为传播资源的电视节目不乏其数,而真正能够走出西部、形成影响的却少之又少,究其原因,是在如何正确地发掘和凸显这一特色上出了问题。西部电视要在地域民族特色的传播中融入时代意识,既有民族守护又有地域张扬,两者对立地统一,才能真正使民族的东西走向世界,这也是西部电视的真正出路所在! How to find out the way out of western television, many scholars have proposed to make a fuss from the strong regional national characteristics in the west. However, with a little care, we can see that the fact is that there are numerous television shows in the western region that use geographical features as a source of broadcasting resources. However, it is rare for them to really get out of the western part of China. The reason for this is precisely how There is something wrong with discovering and highlighting this feature. Western TV into the national ethnic characteristics of the spread into the awareness of the times, both ethnic and regional publicity proud, the two opposite unity, in order to truly make the things of the nation to the world, which is the real way for Western Television!