随着互联网的迅猛发展,博客逐渐成为一种特有的文化现象。以我国博客群体在现实中的生活背景为标准,可以把我国博客群体划分为:名人类博客、学者类博客和草根类博客。博客群体特征是:低龄化、高智能、较活跃。博客群体的心理类型有:尝试心理、猎奇心理、倾诉心理、娱乐心理、价值心理和炫耀心理等。 With the rapid development of the Internet, the blog has gradually become a unique cultural phenomenon. Taking the living background of our blog group in reality as the standard, we can divide our blog group into: celebrity blog, scholar blog and grassroots blog. Blog group features are: younger, smarter, more active. Psychological types of blog groups are: try psychology, novelty psychology, talk psychology, entertainment psychology, value psychology and show off psychology.