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右图所示,是为某大集团公司设计的一个企业标志。奇特的构想,离谱的构成,背叛中国人审美习惯的手法,摆脱商标设计的规范与模式的设计,引起一场轩然大波,并造成相持不下截然不同的看法。因此,此项设计迄今未被正式通过及使用。据悉,设计者的构思和创意大致如下: 一、此设计稿推出之前,曾构想了数十幅草图,其中不乏优秀的构思与形式,但总感到未能有大的突破。为了不落窠臼,因此打破设计常规与几何图形模式,用写实的手法及荒诞的构
The image to the right shows a corporate logo designed for a large group of companies. Strange ideas, outrageous composition, betraying the aesthetic habits of Chinese people and getting rid of the design of norms and models of trademark design aroused an uproar and made a stark difference. Therefore, this design has not been formally adopted and used so far. It is reported that the designer’s ideas and ideas are as follows: First, before the introduction of this design draft, had conceived dozens of sketches, many of them excellent ideas and forms, but always felt that there was no major breakthrough. In order not to lose ground, thus breaking the design of conventional and geometric patterns, with realistic techniques and absurd structure