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随着社会的发展,人们对各种商品的需求也有着很大的提高,这无疑为各大商家提供了一个很大的市场前景,但随之而来的众商家之间的商业竞争也越来越激烈,如何从众商家中脱颖而出,吸引消费者成为了各个商家不得不面对的问题。广告,最早作为一种商业宣传手段的形式由来已久,商家们通过广告将自己的产品广而告之,吸引消费者的目光,达到获利的目的。但我们不得不承认,随着信息技术的发展,从八九十年代至今,广告呈井喷式发展,各种广告,各种创意充斥在人们的眼球前,好的广告,能够吸引人们眼球的广告,引起热议的广告,像燕舞牌收音机、脑白金、盖中盖之类的也越来越难以出现,虽然创意是无限的,但每个人,每家广告公司的创意确实有限的。现在的广告更多的是将自己的产品展现在人们的选择名单中,由消费者来选择,而不是牢牢抓住消费者的目光,引领消费者的购买风潮。这就导致的各种广告层出不穷,良莠不齐,充斥在人们生活的各个角落,这已经引起了人们的逆反心理,广告所带来的效果也越来越小。面对这种广告,广告界创造性的将公益与商业结合,带给人们耳目一新的广告方式!
With the development of society, people’s demand for various commodities has also been greatly improved. This undoubtedly provides a great market prospect for major businesses. However, the commercial competition among all the merchants ensues To the more intense, how to stand out from all businesses, to attract consumers has become a problem all businesses have to face. Advertising, the earliest form of a means of commercial advertising as a long time, businesses advertise their products through advertising, to attract the attention of consumers, to achieve the purpose of profit. However, we have to admit that with the development of information technology, advertisements have enjoyed a spurt of growth since the 1980s and the 1990s, and various advertisements and creative ideas are flooding people’s attention, good advertisements, and advertisements that attract people’s attention It is also becoming more and more difficult for ads such as Danny’s brand radios, melatonin, and lid-in-lid to appear. Although creativity is limitless, there is really a limit to what everyone, every advertising agency has. Nowadays advertisements are more about displaying their products in the list of people’s choices by consumers, rather than firmly seizing the consumers’ eyes and leading the purchasing trend of consumers. This leads to an endless stream of advertisements, mixed with many people in every corner of life, which has aroused people’s resentment, the effect of advertising is getting smaller and smaller. In the face of this kind of advertisement, the advertising community creatively combines public service and commerce to bring people a refreshing way of advertising!