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南京禄口国际机场特殊的地理位置,使新机场—通航就面临着来自各方面的竞争压力。有来自上海“一市两场”、杭州、常州、徐州等周边机场的激烈竞争。南京地处交通极为发达的长江三角洲,又直接面临着来自高速公路、铁路提速和便利的长江黄金水道的竞争。如何在“夹缝里”求生存、谋发展?机场在进行详细市场分析、功能定位的基础上,决定走差异化战略的道路,提出了货运主导型发展战略。
Nanjing Lukou International Airport special geographical location, so that the new airport - shipping on the face from all aspects of competitive pressure. There are fierce competition from Shanghai, “one city two markets”, Hangzhou, Changzhou, Xuzhou and other neighboring airports. Nanjing is located in the extremely developed Yangtze River Delta, which is also directly facing the competition of Yangtze River golden waterway with speed and convenience from highways and railways. How to survive and seek development in the “crack”? Airport on the basis of a detailed market analysis, functional positioning, the decision to take the road of differentiation strategy, proposed freight-oriented development strategy.