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过去,品牌传播更多强调“面”的覆盖,而本地价值的发现已经凸显出“点”的意义同样重要,品牌已经到了深入挖掘市场价值的新阶段。而本地媒体价值在这样的趋势中将得到新的评估。
In the past, brand communication emphasized more on the coverage of “surface.” The discovery of local value has highlighted the importance of “point.” The brand has reached a new stage of digging deeper into market value. The local media value will be given a new assessment in such a trend.