在“包装”和“形象”前面加上频道二字,虽然意思也很好理解,但它确实算得上是个新名词,其历史在国内电视界不过五六年时间,标志当属中央电视台第一次推出的“传承文明沟通未来”宣传片。该形象片一经播出,中央电视台悠远、博大、精深的泱泱国家大台的媒体形象便深入人心。 In the words “packaging” and “image” in front of the channel with the word, although the meaning is also well understood, but it really counts as a new term, its history in the domestic television industry, but five or six years time, was undoubtedly the first CCTV Launched the “heritage of civilization to communicate the future,” promo. Once the film was broadcast, the time-honored, broad-based and profound media image of the CCTV has gained popularity among the people.