编者按:当下,模仿式创新已经成为中国制造及营销无法回避的现实。可以说,很多中国企业,包括海尔、美的、格兰仕、娃哈哈、阿里巴巴、百度、腾讯等知名企业的成功,都离不开对先行成功者的模仿式创新。运用模仿式创新战略的企业往往能比 Editor’s Note: Right now, mimicry innovation has become an unavoidable reality in China’s manufacturing and marketing. It can be said that the success of many Chinese enterprises, including Haier, Midea, Galanz, Wahaha, Alibaba, Baidu, Tencent and other well-known enterprises, can not be separated from imitation innovation of pioneers. Enterprises using imitative innovation strategies tend to be more than able