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李·艾柯卡,意大利移民的后裔,22岁以推销员的身份加入福特汽车公司,46岁升为公司总裁。然而天有不测,付出多年努力的艾柯卡却因为一场内部权力战争而被打入炼狱——53岁时,他被亨利·福特解雇;此前的1年里,他还创造了福特汽车历史上最高的年度利润。但艾柯卡没有一蹶不振,他用最快的速度、最短的时间回击了老东家:在他的领导下,克莱斯勒汽车公司起死回生,成为福特最头疼的竞争对手。如今,这位美国人心目中的民族英雄,在《艾柯卡管理忠告》一书中,以自己的屈辱和荣耀为管理界提出10大管理箴言。中信出版社在引进此书中文版之际,授权本刊选编其精华部分,先睹为快,以飧读者
Lee Iacocca, a descendant of Italian immigrants, joined Ford Motor Company at the age of 22 as a salesman and rose to become president at 46. However, unpredictable, many years of hard work Iocca but because of an internal war of power was put into purgatory - at the age of 53, he was fired by Henry Ford; the previous year, he also created a Ford history The highest annual profit. But Iacocca is not sluggish, he used the fastest speed, the shortest possible time hit the old club: Under his leadership, Chrysler revived, becoming Ford’s most troublesome competitors. Today, the American hero in his mind, in his book “Management Advice on Acacia,” puts forward 10 management mottoes with his own humiliation and honor as the management community. CITIC Publishing House in the introduction of the Chinese version of this book, authorize the selection of the essence of this magazine, preview, to readers