价格战如今巳成为厂商的家常便饭,每天在市场上发生的大多数故事都可以用价格战来解释。价格战看似十分简单的策略,每个人都会做,但是为什么有的人降价可以成功可以达到自己的目的,有的人却不行,只是徒受其扰呢?有“价格杀手”之称的格兰仕虽然一直饱受争议,但其以大规模和低成本(这是中国企业普遍偏爱的两个“成功要素”)为支撑的“价格战”,目前为止却仍十分有效。 The price wars are now commonplace for manufacturers, and most of the stories that take place on the market everyday can be explained by price wars. Price war seems a very simple strategy, everyone will do, but why some people can successfully cut prices can achieve their goals, while others are not OK, only apprentice it? The “price killer,” said Galanz Although controversial, its “price war”, backed by large-scale and low-cost (two “success factors” generally favored by Chinese companies), has so far been effective.