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动漫行业的理想模式,是从电视播放和相关出版物中收回成本,然后以形象授权和衍生产品盈利。纵观整个文化创意产业,什么最能积累高人气的原创IP形象?除了游戏以外,动漫其实就是不二的选择,这一点仅从近几年火热的《喜羊羊与灰太狼》就可见一斑。其实中国不缺乏好的创意形象,只是很多时候死于疯狂的盗版,或死于产业间的缝隙。动漫行业的理想模式,是从电视播放和相关出版物中收回成本,然后以形象授权和衍生产品盈利。在刚刚过去的2012年,中国动漫市场呈现百家争鸣的火热态势,其中以腾讯动
The ideal model for the animation industry is to recover costs from television broadcasts and related publications, and then make profits by image licensing and derivative products. Throughout the cultural and creative industries, what best to accumulate high popularity of the original IP image? In addition to the game, animation is actually the best choice, this is only from the hot “Pleasant Goat and Gray Wolf” in recent years can be seen. In fact, China does not lack a good creative image, but often times it dies in crazy piracy or dies in the gaps between industries. The ideal model for the animation industry is to recover costs from television broadcasts and related publications, and then make profits by image licensing and derivative products. In the past just in 2012, the Chinese animation market has witnessed the fiery contention of a hundred schools of thought. Tencent