农村市场实在是一个大大的市场,也是一个十分有特色的市场。近一年多来,国内外许多摩托车厂商都对这个潜力巨大的市场表露了盎然的兴趣,并采取了一些针对措施,但实际并未见到大的成效。其中原因除农村市场自身的广、散特点外,关键是他们尚未真正达到“做农家人,干实在事”的境界。农村农民赚钱不易,对摩托车的功能要求远比普通城市消费者高。一般而讲,交通工具、运输致富、尽孝炫耀等是农村 The rural market is really a big market and it is also a very distinctive market. Over the past year or so, many domestic and foreign motorcycle manufacturers have expressed their interest in this huge potential market, and have taken some measures, but they have not seen great results. Among the reasons, apart from the wide and scattered nature of the rural market, the key is that they have not yet reached the realm of “doing farmer family and doing things”. Rural peasants are not easy to make money, and the functional requirements of motorcycles are far higher than those of ordinary urban consumers. In general, transport, transportation, and filial piety are among the rural areas.