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随着人们生活水平的提高,人们的养生保健观念越来越强,为满足人们不断增长的健康需求,饮食营养类、养生保健类、减肥美容类书籍应运而生,各类养生图书畅销不衰。过去打开电视,黄金时段大多被新闻类节目和热播电视剧占据,可现在,养生类节目异军突起,不仅占据了不少电视台的黄金时段,有些还把它当成“收视率救星”。而且,只要和养生沾边的节目,哪怕在非黄金时间播出甚至重播,也有无数老老少少的“粉丝”在电视机前虔诚等候。老百姓爱看养生类节目说明重视健康,正因为这种关注才需要得到最科学的指导。而当下有些养生书籍和电视节目只注重吸引人,而忽视了科学性。殊不知,在热热闹闹娱乐化营销之后,却可能给百姓留下很多误导,甚至病痛。
With the improvement of people’s living standards, people’s concept of health care is becoming stronger and stronger. In order to meet the growing health needs of people, dietary nutrition, health care, and weight loss beauty books have emerged, and all types of health books are selling well. . In the past, TVs were switched on, and most of the prime time was occupied by news programs and hit TV dramas. Now, health programs have risen suddenly, not only taking up a lot of prime time for television stations, but also treating them as a “sweeping star rating”. Moreover, as long as the programs that are affiliated with health care are broadcast or even rebroadcast during non- prime time, there are countless fans and old fans who are waiting in front of the TV. The people love to watch health programs and explain the importance of health. It is precisely because of this concern that they need the most scientific guidance. Some current health books and TV programs only pay attention to attract people and ignore science. As everyone knows, after buzzing with entertaining marketing, it may leave people with a lot of misleading, even sick.