报载:几年前,药品堆满仓库,资金无法周转,几乎处于停产绝境的天津中美史克制药公司把仅有的钱全部投向广告宣传,随之而来的是产品畅销全国,财源滚滚而来.当一提到“两片”.读者和观众就会知道是这个厂的独家产品.闻名津城的“派尼”炸鸡店亦十分注重广告宣传,近一年仅广告费就占去了经营费用的七分之一,而经济效益斐然.足见广告的作用非同小可.但笔者认为提高广告的艺术性,尤其是提高电视广告艺术性仍是亟待解决的一个问题. According to the report: A few years ago, when medicines were piled up in warehouses and funds could not be turned around, Tianjin Sino-US Shike Pharmaceutical Co., Ltd., which was almost in a desperate situation, all invested only the money in advertisements. The result was that the products sold well throughout the country. And when it comes to “two pieces”, readers and viewers will know that it is the exclusive product of this factory. The famous “Pini ” fried chicken shop in Jincheng also pays great attention to advertising. In the past year, only Advertising costs account for one-seventh of operating expenses, and the economic benefits are significant. The role of advertising is very important. However, the author thinks that improving the artistic quality of advertising, especially the artistic quality of television advertising, is still a problem that needs to be solved urgently.