以“解决问题、促进健康”为主题,笔者通过对国家级贫困县云南省昭通地区巧家县药山镇羊场村开展“以健康教育计划为基础、纠正不良卫生习惯为目的”的健康促进活动,分析了农村贫困地区开展健康教育的效果,并重点从经济学的角度对缓解贫困、医疗费用及其控制、健康成本、病种成本四个方面进行分析评价,证实了在农村社区开展健康促进活动的经济学价值。 To “solve the problem, promote health ” as the theme, the author of the national poverty-stricken county of Zhaotong in Yunnan Province Qiaoshan County Yao Village Sheep Village to carry out "health education program based on the purpose of correcting unhealthy habits Health promotion activities, analyzed the effect of health education in impoverished rural areas and analyzed and evaluated four aspects of alleviating poverty, medical expenses and their control, health cost and disease cost from the economic point of view, The Economic Value of Health Promotion Activities in Rural Communities.