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企业竞争情报工作是其在复杂的市场环境中有效规避各种风险,进行正确的经营决策并取得竞争优势的重要保证。然而由于企业内外部的多种原因,竞争情报工作本身对于企业的经营发展也存在着各种风险。本文从企业竞争情报工作风险的含义及其主要类型的界定入手,分析了企业竞争情报工作风险的成因并提出对策建议,以期为有效地发挥竞争情报工作在企业科学决策中的积极作用提供帮助。
Enterprise competitive intelligence work is an important guarantee for effectively avoiding various risks, making correct business decisions and gaining competitive advantage in a complex market environment. However, due to various reasons inside and outside the enterprise, the competitive intelligence itself has various risks for the operation and development of enterprises. This article starts with the definition of the risk of the enterprise competitive intelligence work and the definition of its main types. It analyzes the causes of the work risk of the enterprise competitive intelligence and puts forward the countermeasures and suggestions in order to help to play an active role in the scientific decision-making of the enterprise.