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公益与商业之间的结合从未像今天一样以如此高调的姿态出现在公众面前,以至于越来越多的NGOer几乎是以抗争的方式表达“做公益也要赚钱”的无奈,与此同时,一些不以利润最大化为目的的商业企业则以改变世界的姿态宣扬“既赚钱也要公益”的良知。这些看似不同的声音都在向我们传递一个相同的价值观:公益与商业的结合似乎可以帮助我们在利他和利己之间寻找新的平衡。从进行当中的实践来看,这种结合既包括公益组织以商业的手段运作,
The combination between public welfare and business has never appeared in the public like today with such a high profile that more and more NGOs are expressing their helplessness in the form of protest At the same time, some commercial enterprises that do not aim to maximize profits promote the conscience of making money and public goods in a world-changing manner. These seemingly different voices are delivering the same values to us: the combination of public good and business seems to help us find a new balance between altruism and self-interest. From the ongoing practice point of view, this combination includes both non-profit organizations to commercial means of operation,