很多企业决策者发现,自从互联网出现,营销仿佛进入无厘头状态:消费者变挑剔了,渠道增多了,价格体系乱了,就连传播都去中心化了……好问题比答案更重要,因为好问题引人思考。我的好朋友付加林博士前几天给我提出了一个问题:“互联网对营销的最大改变是什么?”这是个好问题。互联网对营销的最大改变是传播与渠 Many business decision-makers have found that since the advent of the Internet, marketing has seemed to come to nothing: consumer picks, channels increased, price systems chaotic, and even communications all decentralized ... good questions are more important than answers because good Thinking of the problem. A few days ago my good friend Dr. Arjarin proposed a question to me: “What is the biggest change in the Internet marketing?” This is a good question. The Internet’s biggest marketing change is communication and marketing