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影视剧中隐性广告的出现,为商业广告开拓了更加宽广的空间,但有些影视剧为了自身利益而滥用隐性广告,不仅影响了影视剧的艺术性、真实性,也给观众带来了不适和厌恶感。另一方面,广告的引入也为影视剧创作带来了更多的资金投入,降低了影视剧投资的风险,为影视剧发展提供了帮助。
The appearance of hidden advertisements in film and television plays opens up a broader space for commercial advertisement. However, some film and television plays abuse hidden advertisements for their own interests, which not only affects the artistic and authenticity of the film and television, but also brings discomfort to the audience And disgust. On the other hand, the introduction of advertising has also brought more capital investment for the creation of film and television drama, reducing the risk of investment in film and television drama and providing help for the development of film and television drama.